The opportunity to gain a closer understanding of how your brain works, to mix maths with magic and fun and find out what it feels like to have an exotic reptile hanging from your shoulders were just some of the exciting experiences which took place across the Midlands during Science Week last year.
The Midlands Science Festival 2013 really inspired people to think differently about science. The large public turnout totalling over 4,000 people showed there is a great appetite for this type of regional educational event and one of the most encouraging factors was the diversity of the audiences attracted during the week.
Through the medium of carefully crafted workshops and career advisory sessions; many young people had the chance to learn more about the kinds of science-related jobs that would potentially be available to them in the future. High-value career guidance advice was delivered during the festival from companies such as Cpl Recruitment, market-leading technology firm Ericsson and Human Resources Consultancy, Pro-Active Management.
Jackie Gorman, CEO of Atlantic Corridor said, “Throughout Science Week 2013, we were overwhelmed by the level of enthusiasm and goodwill from our corporate partners, local schools, key speakers, local media, venues and many other organisations and individuals throughout the region. Most of the event tickets were sold in advance so it was fantastic to witness the excitement that people anticipated and now we look forward to bringing the festival back to this region again.”
Other highlights included a presentation to a packed audience by award winning journalist Jonathan McCrea, school experiments such as examining bacteria and exploring the solar system, alchemist cafés full of debate and discussion and more. The hope is that the once very clear line between science and popular culture might be fading and science will continue to earn more of a place in society by demonstrating just how connected it is to everyday life.